IMPACT SCORES OF INVASIVE PLANTS ARE BIASED BY DISREGARD OF ENVIRONMENTAL CO-VARIATION AND NON-LINEARITY



Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram

The rapid proliferation of social media has been redefining every facet of the old marketing and customer engagement tactics, not only for low-end and mass-market products but also for luxury brands.In this context, brands are dealing with the challenge of maintaining a balance here between using mass marketing strategies concurrent with accentuati

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